Thursday, October 31, 2024, 6:04 PM
Site: Los Angeles Pacific University
Course Home: Los Angeles Pacific University (LAPU Courses)
Glossary: The BSDM Glossary
S
Search EngineA tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results. |
SEOSEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. |
SERPStands for “search engine results page” — the page you see after conducting a search. |
Short-tailKeywords are much more general search queries consisting of one or two words. |
Spider (Web Crawler)Search engine crawlers which search or "spider" the web for pages to include in the index. |
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