The BSDM Glossary | LAPU Courses

Browse the glossary using this index

Special | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | ALL

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A

Authority

Authority is about what your website stands for and the influence it has on people. Authority is based on the fact that people believe in you and your web pages if you try and make them.

B

Backlinks or External links

External links are links coming or going from your website. Either someone has linked to your website or yours to theirs.

Body Keywords

Body keywords are 2-3 word phrases that get decent search volume (at least 2,000 searches per month) but are more specific than Head Keywords. Keywords like “life insurance” or “order vitamins online” are examples of Body Keywords.

I

Indexing

The storing and organizing of content found during crawling.

K

Keyword Research

Keyword research is the process of discovering words and phrases (aka “keywords”) that people use in search engines, like Google, Bing and YouTube.

L

Link Building

The activity and process of getting more inbound links (opens in new window) to your website for improved search engine rankings.

Long-tail keyword

An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long-tail keywords (opens in new window), as they are lower difficulty and often have more qualified searchers. Common keywords such as 'software' are more competitive, and very hard to rank high for them in search.

M

Meta description

The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates.

O

Organic

Earned placement in search results, as opposed to paid advertisements.

P

Page Rank

Ordering search results by relevance to the query.

Q

Query

Words typed into the search bar.

R

Relevancy

How relevant is his page content to the keyword query of his visitor? If you don’t make a clear connection between your content and the keywords you are targeting for, your relevance would get hurt.

S

Search Engine

A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results.

SEO

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

SERP

Stands for “search engine results page” — the page you see after conducting a search.

Short-tail

Keywords are much more general search queries consisting of one or two words.

Spider (Web Crawler)

Search engine crawlers which search or "spider" the web for pages to include in the index.

T

Traffic

Visits to a website.

Trust

From the search engine’s point of view, trust is built up from domain age, the periodical updates a site does, the traffic it has or its popularity. If a site ranks high at all of these items, the chances that Google will put it in the first line are very high as it will make Google itself look good. Yet, trust isn’t something you earn overnight.

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