The BSDM Glossary

A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results.

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

Stands for “search engine results page” — the page you see after conducting a search.

Keywords are much more general search queries consisting of one or two words.

Search engine crawlers which search or "spider" the web for pages to include in the index.

Visits to a website.

From the search engine’s point of view, trust is built up from domain age, the periodical updates a site does, the traffic it has or its popularity. If a site ranks high at all of these items, the chances that Google will put it in the first line are very high as it will make Google itself look good. Yet, trust isn’t something you earn overnight.