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Link Building

The activity and process of getting more inbound links (opens in new window) to your website for improved search engine rankings.

Long-tail keyword

An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long-tail keywords (opens in new window), as they are lower difficulty and often have more qualified searchers. Common keywords such as 'software' are more competitive, and very hard to rank high for them in search.


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